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Advertising costs jumped 40% in March 2026. Refusal rates vary by almost 4x across markets in the region. And most operators are still running the same strategy across all 8 countries.
This is the report that changes that.
The Q1 2026 EU Consumer Behavior Report analyzes, with real operational data and verified public sources, what happened in Eastern Europe in the first quarter of the year — and what you need to do differently in Q2.
Includes:
→ Full profile of 8 markets: advertising maturity, logistics behavior, COD penetration
→ Impact of Meta Andromeda algorithm and Google PMax on your acquisition cost
→ Optimal COD vs. Prepaid strategy per market, with real cost calculations
→ 6 rising product categories driven directly by the energy crisis — with margins and fulfillment availability
→ 7 actionable recommendation sets with ROI calculations
30+ pages. 6 charts. Public and operational data sources. Available in English.
Advertising costs jumped 40% in March 2026. Refusal rates vary by almost 4x across markets in the region. And most operators are still running the same strategy across all 8 countries.
This is the report that changes that.
The Q1 2026 EU Consumer Behavior Report analyzes, with real operational data and verified public sources, what happened in Eastern Europe in the first quarter of the year — and what you need to do differently in Q2.
Includes:
→ Full profile of 8 markets: advertising maturity, logistics behavior, COD penetration
→ Impact of Meta Andromeda algorithm and Google PMax on your acquisition cost
→ Optimal COD vs. Prepaid strategy per market, with real cost calculations
→ 6 rising product categories driven directly by the energy crisis — with margins and fulfillment availability
→ 7 actionable recommendation sets with ROI calculations
30+ pages. 6 charts. Public and operational data sources. Available in English.